The Covid-19 pandemic has hit the hospitality industry hard, with many restaurants, pubs and other biker meeting places and food outlets being forced to close. Triumph has decided to launch their own version of ‘Eat Out to Help Out’, dubbed ‘ Ride Out to Help Out’, original. The campaign encourages bikers to get out and visit small businesses, including cafes, chip shops, pubs, ice cream vans and cake shops. I’m sold, even before Triumph suggested it!
Kicking off on the 6th of September, the message is simple, let’s ride out and eat cake, and ice cream and fry ups. Triumph dealers and three Triumphs Brand Ambassadors, Victoria Pendleton, George North, Maria Costello MBE, and George Clarke, have been nominating their favourite motorcycling destinations.
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Not only are the famous Triumph riders suggesting their best breakfast spots, but you can too. A website has been set up where nominations can be registered, with every nominated business being promoted on the Triumph website and via their social media channels.
The last 18 months have affected us all in many ways. Now we’re able to ride freely with friends again, the Ride Out to Help Out campaign is a fantastic way of encouraging more bikers from further afield to visit the hidden gems that have been nominated. It’s time to grab our helmets and show our support
Devron Boulton, Triumph UK & Ireland General Manager
The campaign will run into 2022, giving plenty of opportunities for riders to venture further afield and sample more places. Current nominees include Koti Autotalli – Oxfordshire, Oily Rag – Gloucestershire, Woodchester Mansion – Gloucestershire, East Coast Gelato – Hunstanton, Baffle Haus – Pontypool, Bike Shed – London, Ryka’s Café -Surrey, Super Sausage Café – Northamptonshire. The full list of nominated venues can be found here.
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